We needed to develop a platform for Snooze that would build affinity for years to come, anchored in the brand’s vision, values and promise, and act as a consistent vehicle to communicate retail messages and achieve immediate sales targets.
By starting with the fact that Snooze has the unique experience and tech to help customers take the guesswork out of buying a bed, we created an ownable market position for Snooze as the destination for expert advice on all things comfortable.
The creative shows a range of people basking in the ‘comfortable’ that is unique to them, with specific executions to launch the new Snooze Profiler, Snooze’s proprietary system helps people find a bed that may better suit their needs.