Bringing Priceline’s spring campaign to life
While most of Australia shivered through the cold months, Priceline Pharmacy and Whippet were whipping up a sunny spring campaign for when the time came to wake up and shed the winter blues. In line with Priceline’s new brand strategy, and featuring updated visual assets and a newly defined tone of voice, the ‘We’re for you’ campaign sought to position Priceline Pharmacy as the destination of choice for expert advice on all things health, beauty and wellness.
Shooting several states of play
When it came time to shoot the TVCs, we knew Victoria was likely to have new COVID-19 restrictions introduced soon, so to ensure our footage was appropriate for all states, we made sure to plan for multiple contingencies by shooting several variations of each scene. We were pleased we did as Stage 4 restrictions were introduced not long after our shoot, but our footage was still good to go.
A sweet new suite of assets
After all the work that had gone into refreshing the brand, we were excited to show everything off. The release of our spring campaign saw our updated assets – including a flexible ‘wave’ design – come alive throughout the store, along with fresh point-of-sale messaging across all product verticals.
Getting our messages out and about
Set to coincide with the release of our nationwide TVCs was a digital out-of-home campaign that allowed us to demonstrate some of Priceline Pharmacy’s fun personality.
We crafted our messaging to take advantage of live data feeds, delivering different messages depending on time of day, traffic conditions and the location of our creative.
The project covered
Through-the-line campaign development | Design asset creation