Whippet also worked to expand the brand into a new store format with Liquorland Warehouse. Whippet’s responsibility was to ensure that customers clearly understood the great value available from the compelling new ‘big box’ approach. With a bold use of colour, strong and simple ‘value’ messages and a clear, logical graphics style we made sure that Liquorland Warehouse delivered on it’s promise of ‘Massive range, lowest prices’.
This reassessment of the brand also gave us the opportunity to explore store and communications ideas for potential future Liquorland stores, ranging from new graphic communication approaches and improved navigation, through to alternative customer engagement ideas.