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Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…
May 27, 2019
Colour me happy: The design world goes gaga for gradients.
Where Instagram ventures, the rest of the world typically follows. Think selfies. Photo filters. The craze for captioning an edited snap...
May 27, 2019
Amazing tech, but who is it really for?
Month after month we see industry news articles about how the big players are filling their stores with cutting-edge tech to improve the...
Apr 18, 2019
Ecommerce learning algorithms. Convenient or confounding?
How much are we willing to sacrifice for convenience? Have you ever jumped online to buy a simple black office chair, only to be...
Apr 18, 2019
Click and Collect: When impatience is a virtue.
It seems like every week there’s a new doom and gloom article on LinkedIn or in the trade press about The Retail Apocalypse. High rents,...
Mar 25, 2019
Decoy marketing: giving customers a little nudge.
At the nexus between marketing, consumer behaviour and good ol’ fashioned psychology, decoy marketing is a popular retail technique used...
Mar 24, 2019
Retailing cannabis: A budding industry that’s started to bloom.
Whatever your thoughts are on marijuana, one thing’s for sure: the industry is growing like a weed since last year’s sprawling ‘Farm...
Mar 9, 2019
Whippet scoops top design prize at the Australian Gin Awards.
From a field of 63 entries, the judges distilled their picks down until they’d chosen their favourite. Our design for Nosferatu was the...
Feb 20, 2019
All they wanted for Christmas was a bargain.
How the pre-Christmas sales are affecting retail. It’s a cliché that the Christmas sales seem to begin earlier every year, but this was...
Feb 18, 2019
London calling. Google’s Pixel 3 ‘Curiosity Rooms’ in London.
Whippet Australia ECD Tod O’Reilly was in London late last year, and couldn’t resist making a quick trip to Google’s popular ‘Curiosity...
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