Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…
It takes a lot of hard yakka to become an iconic brand. Building trust, developing recognition and nurturing die-hard brand loyalty takes time, and you
We take a look at a few of the Aussie brands that have performed well during COVID, and consider what retailers can learn.
For a long time now, retailers have considered the rise of online shopping as a big factor driving the death of customer loyalty.
We’ve lost count of how many brands we’ve created over the years, but one thing we’ve learnt is that creating a new brand identity should be a journey – one where all stakeholders come along for the ride.
You’ve probably heard the phrase ‘Get woke, go broke’, referring to the idea that it’s business suicide to pursue a ‘too-politically-correct’ ideology. But is there any truth to it?
We are very excited for our client Keells in Sri Lanka, who have been shortlisted in the World Retail Awards 2020 for ‘Retail Transformation and Reinvention’.
With COVID-19 driving a surge in online shopping, and the packaging that goes along with it, we thought we’d share some of the brands leading the pack when it comes to sustainable packaging. Check them out!
Lightly used. Preloved. Preowned. Whatever term they’re using, big fashion retailers across the world are starting to embrace second-hand sales. Not before time.
These days there’s a subscription service for almost everything. If your industry hasn’t been disrupted yet, how long until it is?
Josh Niland’s Fish Butchery in Sydney has made a splash with its ‘whole fish’ philosophy, and we fell in love – hook, line and sinker.
We were recently in Kuala Lumpur and stumbled across the weird and wonderful entertainment-retail hybrid that is Infinite Claw.
Where dropshipping once sounded like a dystopian nightmare for brick and mortar retailers, it may now be a huge opportunity.
We’re thrilled to say our private label packaging design for Keells scored a ‘Highly Commended’ at the 2019 Transform Awards Asia-Pacific.
Online reviews. We all read them, and they significantly shape our purchase decisions – but roughly 40% of them are complete rubbish.
Most ‘loyalty’ programs don’t really drive true brand loyalty, just repeat sales. But some do things a bit differently. We take a look.
It’s no secret millennials are waiting longer to get married, buy a house, or have children – and retailers are cashing in
We’re thrilled to announce that Whippet has picked up Gold and Silver for packaging projects at the 2019 Melbourne Design Awards.
Whether it’s lab grown meat or plant-based alternatives, here are some of the companies racing to disrupt the global meat industry.
To help ensure sustainability, big retailers are now coming up with big ideas to help lay waste to wastefulness. We take a look.
Just a fortnight ago, 7-Eleven launched its first “cashless and cardless” store in Australia, so we headed down to take a look.
We’re delighted our design work for Nosferatu’s blood-orange gin has been recognised at this year’s SIP International Spirits Awards.
A runaway design trend that shows no signs of slowing down, gradients look set to power through the coming year.
In an online retail world increasingly ruled by learning algorithms, shopping is becoming more and more about the power of suggestion.
Whatever your thoughts are on marijuana, since last year’s sprawling ‘Farm Bill’ passed in the US, the industry is growing like a weed.
From a field of 63 entries, the judges distilled their picks down until they’d chosen their favourite.
Whippet Australia ECD Tod O’Reilly was in London and couldn’t resist checking out Google’s ‘Curiosity Rooms’ at 55 Regent Street.
Tuesday night’s Transform Awards Asia-Pacific held in Hong Kong saw Whippet pick up not one but two silver medals for our work on leading Sri Lankan supermarket brand Keells.
For years we’ve been hearing about Amazon’s plans to integrate ‘anticipatory shipping’ into its supply chain. But what exactly is it, and how does it work?
If you’ve been to Japan, China or Korea in the last decade, you’ve likely come across a restaurant with a tablet-at-the-table ordering system.
The Whippets were in attendance to celebrate the outstanding local work on display at the 2018 Victorian Premier’s Design Awards.
Jeff Bezos banned it from being used in meetings at Amazon. Harvard University research suggests it can damage your brand.