Latest

You can lead a customer to water, but it’s not always easy. There’s a science to the way customers move through a retail space, and

It takes a lot of hard yakka to become an iconic brand. Building trust, developing recognition and nurturing die-hard brand loyalty takes time, and you

With the ‘purple pound’ worth £274 billion in the UK alone, the fact big brands are embracing inclusive design is a win all around.

We take a look at a few of the Aussie brands that have performed well during COVID, and consider what retailers can learn.

Is there really such thing as a consistent suite of brandless products? That is, are they really brandless, or just pretending to be?

For a long time now, retailers have considered the rise of online shopping as a big factor driving the death of customer loyalty.

With COVID and all its doom and gloom still dominating the retail news recently, we thought we’d take a look at a lighter topic instead.

As the saying goes, you’ve got to be in it to win it. That certainly seems to be the prevailing logic at the moment when

We’ve lost count of how many brands we’ve created over the years, but one thing we’ve learnt is that creating a new brand identity should be a journey – one where all stakeholders come along for the ride. 

You’ve probably heard the phrase ‘Get woke, go broke’, referring to the idea that it’s business suicide to pursue a ‘too-politically-correct’ ideology. But is there any truth to it?

We are very excited for our client Keells in Sri Lanka, who have been shortlisted in the World Retail Awards 2020 for ‘Retail Transformation and Reinvention’.

With COVID-19 driving a surge in online shopping, and the packaging that goes along with it, we thought we’d share some of the brands leading the pack when it comes to sustainable packaging. Check them out!

As an agency with decades of branding experience, we know there are several factors that make up a great brand or product name. Here’s a few of the key things we take into consideration.

With many retailers now requesting contactless payment due to COVID-19, will the demise of cash in Australia be further expedited? And what’s new in the digital payments world? Read on to find out.

From Bunnings to Bardot, Amazon to Coles, retailers are pulling out all the stops to keep their innovation game strong in the face of COVID. We take a look at some of the latest examples.

Another month of COVID-19 isolation, another string of clever retail innovations. Seems like necessity really is the mother of invention, and we’re betting more than a few of these innovations are here to stay.

You’ve heard of Amazon Go, but have you heard of MishiPay? Decathlon Germany has – they’re rolling out the new mobile self-checkout solution across all their 81 stores. We thought we’d take a closer look at how it works.

Last month we wrote about some of the clever ways businesses have been dealing with COVID-19. Since then we’ve seen a bunch more – here are some of our faves. 

Lightly used. Preloved. Preowned. Whatever term they’re using, big fashion retailers across the world are starting to embrace second-hand sales. Not before time.

Amidst all the fear and uncertainty surrounding the ongoing coronavirus pandemic, retailers around the world are inventing new ways to serve customers.

These days there’s a subscription service for almost everything. If your industry hasn’t been disrupted yet, how long until it is?

Josh Niland’s Fish Butchery in Sydney has made a splash with its ‘whole fish’ philosophy, and we fell in love – hook, line and sinker.

We were recently in Kuala Lumpur and stumbled across the weird and wonderful entertainment-retail hybrid that is Infinite Claw.

Earlier this month, over 30 retailers donated 100% of their profits to bushfire affected communities. What can be learnt?

For better or worse, the Black Friday week sales are here to stay. We consider how retailers can make the the most of the hype.

Where dropshipping once sounded like a dystopian nightmare for brick and mortar retailers, it may now be a huge opportunity.

We’re thrilled to say our private label packaging design for Keells scored a ‘Highly Commended’ at the 2019 Transform Awards Asia-Pacific.

How did a beautifully designed brand with a sweet offering rack up a debt of USD $26.65 million in just a few years?

Online reviews. We all read them, and they significantly shape our purchase decisions – but roughly 40% of them are complete rubbish.

Most ‘loyalty’ programs don’t really drive true brand loyalty, just repeat sales. But some do things a bit differently. We take a look.

Australia may be ahead of the US and the UK when it comes to time zones, but for everything else we’re still often a few

It’s no secret millennials are waiting longer to get married, buy a house, or have children – and retailers are cashing in

It wasn’t that long ago that IKEA didn’t offer delivery – and a printed eBay catalogue would have sounded silly. Not anymore.

For most people, it takes an old photo to realise how much they’ve changed over the years. With brand design, it’s quite a bit different.

Where does influence stop and plagiarism begin? The lines can be blurry at times, so here’s how we make sure we’re on the right side.

When we came across this colourful collection of candies in the stunning walled city, we just had to indulge our respective sweet tooths.

Whether it’s lab grown meat or plant-based alternatives, here are some of the companies racing to disrupt the global meat industry.

To help ensure sustainability, big retailers are now coming up with big ideas to help lay waste to wastefulness. We take a look.

At such a crucial time in human history, it’s refreshing to see big brands are starting to embrace recycled and upcycled materials.

Just a fortnight ago, 7-Eleven launched its first “cashless and cardless” store in Australia, so we headed down to take a look.

A runaway design trend that shows no signs of slowing down, gradients look set to power through the coming year.

Big retailers continue to fill their stores with cutting-edge tech – but could customers be impressed more easily (and cheaply)?

In an online retail world increasingly ruled by learning algorithms, shopping is becoming more and more about the power of suggestion.

It seems like every week there’s a new doom and gloom article on LinkedIn or in the trade press about The Retail Apocalypse.

Although it may be just a little bit sneaky, there’s no denying ‘nudging’ is good business practice. And there’s no escaping it.

Whatever your thoughts are on marijuana, since last year’s sprawling ‘Farm Bill’ passed in the US, the industry is growing like a weed.

We take a look at how the huge proliferation of pre-Christmas sales is affecting the rest of the retail year.

Whippet Australia ECD Tod O’Reilly was in London and couldn’t resist checking out Google’s ‘Curiosity Rooms’ at 55 Regent Street.

These days everything seems to be harvesting and harnessing our data, yet most of us are OK with sacrificing a little privacy…mostly.

On a recent visit to Norway we uncovered an exciting new fast-casual dining experience that’s quickly swimming upstream.

Let’s be honest: Starbucks gets a bit of a bad rap. Once the pinnacle of cool American culture, it’s now oft-cited as the epitome of

For years we’ve been hearing about Amazon’s plans to integrate ‘anticipatory shipping’ into its supply chain. But what exactly is it, and how does it work?

We recently took a quick trip to Shanghai, and one little gem we spotted was this small-format version of one of the city’s favourite bakeries.

If you’ve been to Japan, China or Korea in the last decade, you’ve likely come across a restaurant with a tablet-at-the-table ordering system.

The Whippets were in attendance to celebrate the outstanding local work on display at the 2018 Victorian Premier’s Design Awards.

Jeff Bezos banned it from being used in meetings at Amazon. Harvard University research suggests it can damage your brand.