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Wondering what’s been on our minds?
Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…
The customer lens: 4 essential questions for retail success
E-books didn’t kill paper books. Streaming didn’t kill vinyl or CD’s. And online shopping certainly hasn’t killed bricks and mortar...
Retail media; you complete me.
As the FMCG sector begins to feel the ripple effect of the rising cost of living, retail media has become a more important ingredient in...
Did somebody say…brand asset?
The brain of today’s poor consumer is visually and verbally accosted almost every minute by thousands of brands competing for attention....
Christmas Unwrapped
In the land of retail, June is close to crunch time for retailers to start planning their Christmas marketing. And so, enthused with the...
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