An Iconic evolution for Keells
As far as success stories go, the evolution of Keells into the modern, progressive supermarket brand it is today stands as one of our proudest. Now described by Brand Finance, the world’s leading independent brand valuation and strategy consultancy, as “the most valuable supermarket brand with a valuation of LKR22.7 billion and the strongest brand in Sri Lanka,” Whippet’s role in the transformation laid the foundation for an ongoing partnership, including the recent ‘Iconic’ project: a blueprint for a fleet of premium stores.
With Whippet’s continued guidance, the Iconic stores have translated the brand’s ambition to be seen as more than a supermarket, but rather a quality-driven, innovative retail experience into tangible, customer-facing outcomes that deliver “real improvements in everyday life” for the Sri Lankan market.
“We have from day one, appreciated your humbleness and genuine willingness to help us grow our brand. This has helped to build a very healthy relationship. So, when we looked to the next phase of the iteration, either in changing the packaging or the “Iconic project” we had no hesitation in reaching out to you.
What was launched in this iteration is as big or even bigger than what we did together in 2017. It has helped us leap frog against the current competition.”
Charitha Subasinghe
President – Retail
at John Keells Holdings PLC
The project covered
Visual identity | Brand guidelines | Point of sale design | Design asset creation