Driven by design
It’s no mean feat to stand out in a category as generic as car cables and chargers.
For Bapcor’s new in-car tech accessories brand, we took our inspiration and design cues from the world of gaming, with bold graphics, high energy aesthetics and a punchy new name screaming hi-tech without the high price tag.
With other brands in this category favouring a somewhat predictable white and blue palette, taking the road less travelled with a much more dynamic, moodier design gave Kato a distinct and ownable look and elevated its appeal to a younger, more tech-savvy audience.
“The team at Whippet have consistently delivered at a very high standard for Bapcor, delivering project upon project, on budget and on point. Their creative and strategic process in collaboration with our team has delivered fantastic results in market and we could not be happier with our relationship.”
Richard Wood
General Manager – Private Label
The project covered
Branding strategy | Brand creation | Visual identity | Design asset creation | Brand Guidelines