With our visual identity signed-off, our final task was to prepare flyPAY for real-world use. This meant building comprehensive brand guidelines complete with usage rules, as well as developing copy for web, app and out-of-home applications.
After a successful launch, flyPAY is now lining up against digital payment heavyhitters like PayPal and Afterpay, so look out for flyPAY next time you’re shopping with Wesfarmers group partners online!